Topic: measurement

Can you put a value on your social media campaign? thumbnail image

Can you put a value on your social media campaign?

How can you determine the value of your social media campaign? Number of people reached, retweets and shares, likes and comments, website hits?  All useful and easy to measure but how about ‘identifying a new gene associated with a disease’? I was really excited to read the news from ALS that the money raised from […]

How do we evaluate learning new skills and growing confidence? thumbnail image

How do we evaluate learning new skills and growing confidence?

We’re often asked: how do you evaluate the Digital Action Plan? Quite rightly, clients want to know their learning budget is being put to good use. We don’t (yet) have a fancy evaluation framework, or a standard way of scoring people. This is because: this programme is about confidence as much as skills. Confidence is very […]

Make digital easier with these useful tools thumbnail image

Make digital easier with these useful tools

There’s always a new online tool to try, so it’s easy to forget about our favourites. Those are tools that make digital easier. I shared these with Action Plan participants last week, so thought I would post them here too, for easy reference. Write more clearly: Hemingway A second pair of eyes on your words, in seconds. […]

Why you should always listen carefully on social media thumbnail image

Why you should always listen carefully on social media

One of the key aims of the Digital Action Plan is to broaden participants experience of digital tools, and the many ways they can be used. Social media is so much more than just broadcasting messages. As the name implies social media should be social and involve engaging, debating, and listening. You can learn a […]