evaluation

The 5-point ROI calculator

  If you’re anything like me, you’ll have been paying lip service to the concept of ROI for years. I’m generally sceptical of the validity of most ROI calculations, but don’t have a credible argument for why we shouldn’t attempt … Continue reading

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Coming up with maturity model for digital in the public sector

Hands up who says they work in ‘new media’? Me neither. While we’re not quite in a digital by default world, this stuff has been around for a decade and a half. Even in the public sector. One topic I’d … Continue reading

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How should you measure the success of a digital team?

Some things are a numbers game: retail sales, top-flight athletics, fund management. There are standard yardsticks, you can compare the players, and there’s intense competition. Some things clearly aren’t like that: teaching, poetry, social care, research science, political lobbying maybe. … Continue reading

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The year of living (slightly) dangerously

(Image: Google Street View, DIUS Kingsgate House, London) This week marked a year since I joined DIUS as the first permanent member of staff working exclusively on social media, and roughly a year or so since Justin’s pioneering social media … Continue reading

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