Steph's blog
Taking email seriously
I’ve just written a wrap-up post over on the Mailcamp site about Thursday’s Mailcamp12 event at the NAO, which saw over 80 people discuss email marketing, newsletters and alerts with similarly smart folk from across and beyond the public sector. … Continue reading
The 5-point ROI calculator
If you’re anything like me, you’ll have been paying lip service to the concept of ROI for years. I’m generally sceptical of the validity of most ROI calculations, but don’t have a credible argument for why we shouldn’t attempt … Continue reading
Beating the bounds: a starter for ten
I really enjoyed a recent post by Tim Lloyd, head of digital at BIS, applying the principles of the ancient custom of ‘beating the bounds‘ to the process of managing a government department’s digital estate: Like those dignitaries beating the … Continue reading
Infographic: Should I Post This Update?
The Teacampers were on good form (and vast numbers) yesterday, to discuss the vexed question of social media guidance for civil servants which the GDS Digital Engagement team are currently drafting. It’s to their great credit that Emer, Lou, Jane … Continue reading
Introducing the Digital Engagement Guide
I think it’s probably safe to say that you, like me, think that public servants engaging online as part of their work is the proverbial Good Thing. It might be a tougher challenge if we were to try to put … Continue reading








